Hyundai Models Veloster and Kona Join the Marvel Universe

In a new collaboration between Marvel and Hyundai, the Veloster and Kona models appear in a new film titled Ant-Man and The Wasp. The film was released on July 6th and received massive box office success. It stars Paul Rudd as Scott Lang, who is both a superhero and a father. He must learn to balance his duties to his family with his powers as Ant-Man who is presented with complicated missions throughout the film. The film also stars Evangeline Lilly, Hannah John-Kamen, Michelle Pfieffer, and Michael Douglas.


In relation to the collaboration between Hyundai and Marvel, Dean Evans, CMO of Hyundai Motors America, said, “Having our all-new Veloster immersed in the Marvel Cinematic Universe is a great way to entertain consumers and showcase the vehicle’s stylish design and performance capabilities to a massive audience.”


The film gave fans a sneak peek at the 2019 models before their release which made the collaboration even more exciting. Hyundai engineers and designers spent months creating the perfect artwork for the body of the vehicle, which can be viewed online for those who haven’t yet gotten the chance to see it. The car played a significant role in the movie, and Hyundai hopes the attention will increase sales across the board during the next twelve months.


We asked representatives of Marvel which car model was their favorite. They expressed that the Veloster exemplified everything about the Marvel Universe with the energetic and powerful attitude of the vehicle matching the personality of Marvel characters. The producers of Ant- Man and The Wasp stated that the Veloster made a great escape vehicle due to its speed and handling. CMO, Evans added, “similar to Marvel’s passionate fans, the Hyundai Veloster attracts customers who are always looking for that next extraordinary moment and yearn for new discoveries and opportunities.”


The movie is expected to help to propel Hyundai vehicles into the forefront and give them more well-deserved recognition. Dealers have already seen an increase in sales for Hyundai cars across the country, and it looks as though the trend will continue. With Ant-Man generating no less than $519 million; it is expected that the sequel will be a success as well.


Many other Hyundai vehicles are set to make their debuts at Marvel Studios during the next few months. Marvel stated that they had a lot of fun working with Hyundai, and they hope the deal will remain successful for many years to come. For example, there is an Iron Man edition of the 2019 Kona which is inspired by the superhero’s iconic armor. The vehicle has a red and gray color scheme, Iron Man’s mask on the roof and keys, Tony Stark’s signature on the dashboard, and more. You can find pictures of this sleek vehicle here.


Wouldn’t it be cool to see your vehicle on the big screen? Impress your friends and purchase a new Veloster and Kona. You’ll feel heroic even when driving to work or the grocery store. If you’re interested in learning more about these models, or other Hyundai models, contact our team at Hyundai Vision Rochester today!



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